Orgcode consulting

This YouTube channel was created with a clear mission: to educate both those working within the homelessness response system and the broader public, while strengthening the OrgCode brand.

Iain De Jong, founder of OrgCode and the face behind the channel, set out to share the insights he’s gathered over decades in the field — distilling them into accessible, engaging videos. For Iain, this project is more than content creation; it’s about preserving his legacy and making his teachings available to anyone, anywhere, at any time.

Since launching in March 2024, we’ve repurposed the content across Instagram and TikTok to maximize reach and impact. The response has been overwhelmingly positive — with Iain regularly receiving praise for both the clarity and value of the videos. Each piece of content helps reinforce the deeper purpose behind the work.

As of May 2025, the channel has grown to 2,400 subscribers, with over 250,000 unique viewers. The most-watched video has surpassed 135,000 views.